Marketing expert in trade marketing as well as product and brand communication

Head of Marketing Communication with many years of experience in management positions in various industry environments. Also experienced in the management and responsibility of teams from market research, PR, digital communication, digital marketing, channel marketing and sales communication

Competencies

Extensive B2B and B2C expertise in market research, trade marketing, product, channel and brand communication as well as brand management

Marketing and marketing communications management with many years of professional and management experience in national and international responsibility

Industry experience: 
Sanitary Industry, Consumer Electronics, IT/Telecommunications, Transport/Logistics, Healthcare, Health Insurance, Construction and Trade, Trade Union and Software Provider

Business experience:
Group, medium-sized businesses and start-up

Budget responsibility:
up to a high double-digit mio. Euro budget

Management responsibility:
up to 42 employees

Professional competencies:
Profound knowledge in brand management, in integrated multi-channel marketing communication, in retail, PoS and trade marketing, product, brand, partner, franchise and personnel communication, both nationally and internationally

Results:

• Design and implementation of various integrated cross-media and brand campaigns to increase brand awareness
• Result: Brand and PoS Awards

Accepting the annual Pos Award in silver on behalf of the T-Punkt Vertriebs GmbH, Bonn in 2006.

Barbara Dreher ( Director of Sales Communications, T-Punkt Vertriebs GmbH, Bonn) and Marc Missmahl (Consultant, EPS Communication Agency, Ratingen)

Accepting the Award “Brand of the Century” in the category of health insurance on behalf of the BARMER GEK in 2012

Left to right: Dr. Florian Langenscheidt, Barbara Dreher (Head of Marketing, BARMER GEK, Wuppertal) and Peter Englisch (Partner Ernst & Young GmbH)