CV_BD_EN_2022.pdf (229.17KB)
CV_BD_EN_2022.pdf (229.17KB)

Career – Curriculum Vitae

March 2019 - to date
Enreach GmbH, Bochum, Germany | IT/Software/Unified Communications & Collaborations
Channel Marketing Management

  • Channel Marketing Management as partner of the key account Deutsche Telekom Business Channel
  • Independent project management in conception and preparation of concept and strategy papers as well as communication plans (annual overviews).
  • Linking the measures with the planned budgets and target group relevant off- and online channels

Feb. 2013- to 2020
Project and interims manager for marketing and marketing communications in various industries at departmental and divisional management level

  • Customers: NGG in Hamburg, Home Instead GmbH & Co. KG and the Berner Group in Cologne, kegra GmbH in Düren
  • Independent project management in conception and strategic questions of marketing communication for agencies and management consultancies
  • Emphasizing on marketing communication-related concepts, strategies and activities
  • Preparation of concept and strategy papers for agencies, customers and stakeholders
  • Drafting and developing marketing communication plans (annual master plans) and linking these with relevant budgets
  • Performance management PoS media, classic media such as radio, posters, out-of-home media and digital media (SEM, SEO, Affiliate, Conversion Optimization and Web analyses via Google Analytics), CRM (BigData approach), PR, Sponsorship and cooperation
  • Determining integrated campaign contents: POS media | classic media (radio ad, print) | out of home media | digital | online media | social media | SEM


Interim and Project Management Examples 

November 2018 - March 2019
Berner Trading Holding GmbH, Cologne, Germany | Tool & Construction Industry
Fleet Management (Project Management)

  • Planning and implementation of an international fleet management program in process steps: Customer Survey, Financial conditions, product services, tracking innovations and possibilities, KPIs and ROI evaluations, blueprint business case

June 2017 - March 2018
Home Instead GmbH & Co. KG, Cologne, Germany | Social Care
Head of Marketing (Interim)

  • Development and implementation of the overall national marketing strategy and the marketing activities of the Home Instead Senior Care Germany
  • Building brand awareness
  • Steering all off- and online Marketing activities to ensure  increase of brand awareness as well as increase in sales and leads


April 2011-Jan. 2013
BARMER GEK, Wuppertal, Germany | Healthcare
Head of Marketing

  • Reorganized and managed the marketing division, covering the areas: marketing strategy, branch services, events, online, employer communication
  • Designed and developed marketing communication campaigns for B2C and B2B, as well as internal marketing communication in accordance with corporate goal
  • Optimized the company’s online marketing activities, in particular homepage sitemap and navigation, as well as the advanced Facebook presence and newsletter campaigns
  • Expanded, developed and orchestrated various (ATL/BTL) integrated advertising campaigns for relevant channels including TV, radio commercials, print ad, POS and digital /online media
  • Redesigned and developed brand design and corporate identity
  • Steered and managed decentralized PR and marketing teams 

Jan. 2011-Mar. 2011
Freelance Project Manager and Interim Manager for Brand and Marketing Communications


Sept. 2008 - Dec. 2010
DKV Euro Service GmbH, Ratingen, Germany | Transport & Logistics
Marketing Director

  • Restructured and established marketing divisions and teams: marketing management & communications (incl. pr, fairs & exhibitions), online marketing and online advertising, market research - internationally and nationally
  • Designed and developed brand designs and corporate identities for 5 launched companies
  • Developed marketing strategy and defined objectives and relevant advertising activities in accordance to the corporate strategy#
  • Designed and implemented customer retention and acquisition campaigns
  • Developed and implemented sustainable (internal/external) communication concepts
  • Realized and evaluated market and competitors surveys

 

 

Dec. 2002 - Dec. 2007
Deutsche Telekom AG, T-Punkt Vertriebs GmbH, Bonn, Germany |  IT/Telecommunication
VP Sales Communications

  • Implemented T-Punkt retail stores as a retail brand within the corporate group and the competitive retail market
  • Placed, structured and implemented the Sales Communications department
  • Planned, managed and implemented (ATL and BTL) communication strategies and activities
  • Introduced and managed annual sales and marketing campaign calendar

Oct. 2003-Nov. 2004
Head of PoS Communication and Sales Support

Jan. 2002-Sept. 2003
Head of Sales Promotion and Electronic Media

July 2001-Dec. 2001
SONY Deutschland GmbH, Cologne, Germany | Consumer Electronics
Product Manager Communications

Jan. 2001-Jun. 2001
L’Oréal Haarkosmetik GmbH & Co. KG, Düsseldorf, Germany | Beauty & Care
Promotions & Events Manager

Aug. 1988-Dec. 2000
SONY Deutschland GmbH, Cologne, Germany | Consumer Electronics

Product Manager Communications | Oct 1993-Dec. 2000
Trade Marketing Associate | July 1993-Sept. 1993
Central Advertising Media Procurement Associate| Oct. 1991-June 1993
Central Marketing Communications Associate| May 1990-Sept. 1991 
Market Research Associate | Aug. 1988-April 1990

 


Qualifications: 

May-June 2020 | Data Protection Officer (TÜV)
June 2016 | Project Manager, CCI Cologne (GPM Standard)

Education

Jan. 1987-July 1988
Friedrich Grohe Armaturenfabrik GmbH & Co.KG, Hemer, Germany | Consumer Goods
Central Sales Promotions Consultant

Nov. 1988-Oct. 1990
Westdeutsche Akademie für Kommunikation (WAK), Cologne, Germany
Parallel studies as Marketing Communications & Advertising Specialist, CCI while employed

Aug. 1985-Jan.1987
Friedrich Grohe Armaturenfabrik GmbH & Co.KG, Hemer, Germany | Consumer Goods
Apprenticeship as Industrial Clerk, IHK (German Chamber of Commerce)

 

Additional Qualifications

Computer Skills

Microsoft Office | Microsoft Project | ProjectLibre | SAP R/3 MM | Adobe Professional | Adobe Photoshop | Adobe Flash | Salesforce | Google Analytics | MacOSX | TYPO3 | WordPress

Linguistic Proficiency

German: native
English: business fluent
French: Basic/Intermediate


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